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You can subscribe on iTunes any time. You can also listen for free at www. Lukas Resheske was this week's guest on Success Profiles Radio. He has earned over 7-figures directly from freelance copywriting and direct response marketing, and has earned millions for his clients on product launches, cold traffic campaigns, and Kickstarters.

We discussed the difference between great copy and average copy, knowing who your perfect audience is, capturing a reader's attention, long copy vs short copy, structuring fees in his business, and overcoming writer's block. We also talked about his copywriting workshop experience, how he decides who to work with, how to deal with distractions, and much more. You can subscribe to the show on iTunes, and can listen back to any episode at www. Marco Robinson was this week's guest on Success Profiles Radio. He is a 1 best selling author, philanthropist, and prime-time TV star.

Many people know him because he gave away a house as part of a documentary that aired on Channel 4 in the UK. We discussed how he got involved in real estate investing, having a healthy relationship with money, the 1 thing that holds people back, and steps to take to earn financial freedom. We discussed his charitable interests, including the use of the blockchain to scale them and help more people. You can subscribe to the show on iTunes anytime, and you can listen to any episode at www.

Jason Sisneros was this week's guest on Success Profiles Radio. He is the Founder and Chairman of Anton Jae Global, which helps businesses streamline operations, and turns them around if they are struggling. We discussed his difficult upbringing, how he overcame bad choices, and how he became the top speaker in the Tony Robbins organization.

We discussed the importance of purpose and mission, the importance of mindset, the idea of attracting clients rather than chasing them, and building a successful corporate culture. In addition, we discussed how he helps companies "gamify" what they are doing to engage them more, the importance of gratitude, and his passion projects which include his work with Feed A Billion, stopping human trafficking, and stopping domestic violence.

We also discussed how writing a book changed his career and landed him corporate speaking gigs. You can also listen anytime at www. John Marrone was this week's guest on Success Profiles Radio. We talked about how he came from a background where he went through addictions, was in jail, and was broke.

He overcame all of those things and used them to create a successful life for himself and now coaches others to do the same. He also hosts his podcast "Power Of Progression". We discussed the importance of building a strong mindset and the role of affirmations in his day. We also talked about his philosophy of "impact first, income second", as well as the relationship between pain and pleasure regarding achievement. In addition, we discussed how he keeps his energy so high on a daily basis, the merits of a daily "Must Crush It" list, creating your "Ultimate You", and what he thinks holds people back.

You can subscribe on iTunes, and you can also listen anytime at www. Dave Ferguson was this week's guest on Success Profiles Radio. He is the author of the book "Boss Or Leader: We also talked about the differences between a boss and a leader, how they handle situations differently, how you can assess what your team is capable of, and if there are differences between introverts and extroverts as leaders. In addition, we discussed the importance of authenticity and transparency in leadership, blind sports we can run into as leaders, how bosses and leaders view failure differently, and the impact of millennials in the workforce might impact leadership styles.

Finally, we discussed how to have difficult conversations with team members while still valuing them, as well as how to handle overwhelm when we have a lot going on. You can subscribe to the show on iTunes, and you can also listen to the show at www. Anik Singal was this week's guest on Success Profiles Radio. In addition, we talked about what someone should do first if they are starting a new business, what makes a great product launch, the importance of creating an evergreen sales funnel, and the elements of an effective sales letter.

We also discussed the importance of giving back in business, and the success habits of millionaires and billionaires. You can subscribe on iTunes at no charge, and you can listen to any previous episode at www. Phillip Stutts was this week's guest on Success Profiles Radio. He is the author of the book "Fire Them Now: The 7 Lies Digital Marketers Sell We discussed some of the lies marketing agencies try to sell us, the parallels between political marketing and business marketing, and common themes that run through successful political and business campaigns.

We discussed why negative marketing works and how we can skillfully use it without turning off our audience, as well as the importance of clear messaging in our marketing. In addition, we talked about the speed of implementation and how that is required in politics but strangely absent in business.

We also discussed how companies who take a stand on something can be affected by the message they communicate, as well as the importance of authenticity. Finally, we discussed how to create a movement using marketing and how many businesses do it wrong. You can download and subscribe to Success Profiles Radio on iTunes for free. His podcast Create Your Own Life has been ranked as high as 24 on iTunes in Business and was named a top podcast to listen to in We discussed how to create an environment conducive to working at home when there are distractions everywhere.

We also talked about what it means to "command your brand", how to create authority in your industry, and how to properly pitch yourself to be on someone's podcast. We also talked about how to handle people who demand that we give them discounts and free things in business. We also talked about how a positive mindset is the foundation of success, and the importance of attending live events. We also discussed his successful podcast, how to connect with high-level people, and how to get on television. Adam Kipnes was this week's guest on Success Profiles Radio.

We discussed the importance of doing revenue-producing activities vs doing busy work, the biggest mistakes businesses make, the importance of sourcing work to others, and why people miss money-making opportunities. In addition, we discussed how having a unique selling proposition can significantly improve revenue, how to identify great joint venture partners, using downselling to increase revenue, and using monthly subscriptions a passive revenue model.

You can download and subscribe to Success Profiles Radio for free on iTunes. Chris Salem was this week's guest on Success Profiles Radio. He is the author of the book, "Master Your Inner Critic: We discussed investing in businesses and how he decides which industries he wants to be in, as well as his rock bottom moment. We also talked about how owning your issues is pre-requisite to resolving them, as well as identify the roots causes for the situations you find yourself in. In addition, we talked about developing an abundance mindset, as well as learning to be in the present moment as often as possible.

We also talked about the role of forgiveness as it relates to money and overall success, and how important it is to release any grievances we may have toward others. Finally, we discussed a non-profit he co-founded called Empowering Fathers In Action Foundation And Movement, which helps impact relationships between fathers and their children.

You can download and subscribe to Success Profiles Radio on iTunes. Zachary Babcock was this week's guest on Success Profiles Radio. He is the author of the book Prison To Promised Land. We discussed how he ran around with the wrong crowd when he was younger and ended up in prison. In fact, when he missed the birth of his twin sons, he realized he needed to make some serious changes in his life. We discussed the core values of growth and contribution, controlling our thoughts, the power of associations, changing bad habits, and being willing to be uncomfortable.

In addition, we discussed why people make excuses for their circumstances, the importance of gratitude, and taking complete responsibility for our actions. Finally, we discussed his Underdog Empowerment podcast and coaching program, and his vision to impact others. You can also listen to any past episode at www. Bill Walsh was this week's guest on Success Profiles Radio. We discussed many topics, including how to identify opportunities, how to market on a shoestring budget, why businesses fail, why having a two-year success plan is critical, and the best way to approach joint venture partners.

We also talked about how we can get our brands to the market quickly, how to monetize intellectual property, the importance of customer retention, how we can find cash in our businesses, and why putting on live events can be a game changer in business. Scott Duffy is this week's guest on Success Profiles Radio.

He is the author of the book, "Breakthrough". We talked about how to know whether or not you are sitting on a billion dollar idea, how to bring our ideas to the world, how to vet who we should work with, and why we should have an exit strategy at the beginning of our business instead of waiting until we need one. We also discussed how to find and partner with joint venture partners, how to raise capital, and the dangers of growing a business too quickly.

Hal Elrod was this week's guest on Success Profiles Radio. He is the author of The Miracle Morning and many other books based on the first one. We discussed the six aspects of the Miracle Morning known as S. We also talked about how the process of putting a movie together worked as well as networking to get distribution channels for it. In addition, we talked about how he puts on a live event and how people keep coming back year after year. We also discussed how he survived a rare form of cancer as well as how he incorporates a charitable component to his business.

We talked about all of these things and so much more during the show. You can download and subscribe to Success Profiles Radio on iTunes anytime. David Riklan was my guest on Success Profiles Radio, and he is the founder of www. We discussed how he transitioned from chemical engineering to sales, and then to personal development as career choices.

We also talked about how he built that site by leveraging other people's content and then monetizing through paid advertising and email marketing. We discussed how to build an audience for your business, building an email list, and a book he wrote where he discusses his Ten Commandment Of Self-Improvement. We also discussed how he combines free vs paid components to his business. He is the owner of TyFit and has a passion for helping people with their health and fitness, and generating rapid results. We discussed how he overcame significant health issues and depression in his life and has completely transformed his mind and body.

We talked extensively about HGH and how we can accelerate the natural production of this in our bodies through exercise, nutrition, and sleep. In addition, we talked about how we can eat healthy when traveling or eating in restaurants. We also talked about buying organic food in places such as farmer's markets, and the questions you should ask a vendor before buying anything. We also talked about probiotics and prebiotics because gut health is very important.

We also discussed how to become a fat burner instead of a sugar burner to lose weight faster. Finally, we talked about his coaching program and how he helps his clients get in the best shape of their lives. You can download and subscribe to success Profiles Radio on iTunes for free.

Rey Ybarra was this week's guest on Success Profiles Radio. We discussed the obstacles that various entrepreneurs encountered on their journey. We also discussed the Shark Tank audition process and how brutal and extensive it can be. In addition, we discussed how few people actually get a deal and the mistakes people make while pitching the sharks. We also talked about what a great pitch looks like, as well as the unique sacrifices people endure to make their business dreams come true. Other topics include how people lose deals after they were offered one during the show, stories of people who were not offered a deal and how things turned out well for them, and whether or not anyone actually regretted taking a deal on Shark Tank.

Cynthia Mazzaferro was this week's guest on Success Profiles Radio. She is the author of the book "Powerful Beyond Measure: We talked about many things, including the idea of not feeling "good enough", abandonment, comparing ourselves to others, and getting stuck in our own past. We also talked about re-interpreting our experiences in a more powerful way, choosing empowerment over victimhood, tapping into our power within, and learning to be more intuitive.

We also discussed emotional fitness, the relationship between physical and emotional health, and the power of meditation.

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You can download and subscribe to the show on iTunes for free. You can also listen to current and previous episodes at www. He is the author of the book "Being Unapologetic: We discussed the idea that simply showing up and BEING who you are will make a huge difference in the results you get in your business.

We discussed how writing this book has evolved into creating a movement to being unapologetic as well as supporting performing arts schools. We also discussed how he identifies his ideal coaching client and some pet peeves surrounding the coaching arena that need to be fixed. In addition, we discussed the process of applying for a TEDx talk, what they look for, the biggest mistakes people make when applying, the structure of a talk, and how to promote it afterward.

We also talked about his Speaker Experience At Sea, which is a way for aspiring speakers to learn how to craft a talk, get bookings, JV with others, and more—all while on a cruise to a bucket list destination. We discussed these topics and so much more during the show. You can download and subscribe on iTunes. Chris Ronzio was this week's guest on Success Profiles Radio. He is the CEO and founder of Organize Chaos, which helps companies achieve clarity in their businesses and increase profits. He is also the CEO of Trainual, which is a company that helps businesses document all of the processes in one place, including procedures, hiring, sales, training, and anything else that a company does.

In addition, we talked about how he vets clients to work with, the importance of always having a backup plan, his favorite business hacks to make life easier, and the importance of working on your business and not in your business. Finally, we talked about building a championship team, the importance of giving back, and having a well-defined morning routine.

John Lamont was this week's guest on Success Profiles Radio. He has also been awarded one of the top 25 contractors in Arizona. We discussed the obstacles that must be overcome to start a business, the importance of building trust in an industry where customers are inclined not to trust anyone, and how to stand apart from competitors in a crowded market. We also discussed how to define a niche market, how to determine a pricing structure, as well as the importance of complete transparency with customers.

We also talked about working ON your business and not IN your business. Finally, we discussed the importance of giving back and how to build a top-level team. Nik Halik was this week's guest on Success Profiles Radio. He is the author of "5 Day Weekend" which shows us how to work two days a week in order to enjoy the remaining five days by implementing innovative financial strategies and creating passive income streams. We discussed how the content for his book originated with a series of live events which he used to gauge the most relevant material that his audiences wanted.

We also talked about how the construct of a j-o-b will never make someone rich; therefore, we must all learn to create our own economy. In addition, we talked about Nik's favorite ways to create passive income, as well as how parents can help their children learn an abundance mindset so that they never feel constricted by the circumstances. We also talked about his favorite interview question when looking to hire someone to work with him.

It might surprise you! Finally, we talked about insulating ourselves financially in the event of an economic downturn. Tommie Powers was this week's guest on Success Profiles Radio. He is known as "Tommie Traffic" because he is a master at buying and converting traffic from places such as Google Adwords, Facebook, Bing, online media outlets, and more. In addition, we discussed the most effective ways to start an online business from a marketing standpoint, the importance of outsourcing, staying disciplined every day, and his Video Ads Academy course.

You can download and subscribe on iTunes for free. Jamie Nudelman was this week's guest on Success Profiles Radio. He helps business owners develop their content distribution strategy, and has over 10 years of experience in the fitness industry. We discussed how he transitioned from working in a gym to starting his own fitness business, and how he developed a passion for helping digital entrepreneurs take control of their health and fitness. We discussed intermittent fasting, as well as his 4-A Pillar System for helping people gain control of their fitness regimen.

We also talked about the value of online coaching, the 1 way he generates clients in his business, and how he determines who is a good fit to work with.

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We also discussed his podcast My Executive Trainer, how to sleep better, knowing which supplements you need and which ones you don't, and how he creates joy in his life. We also talked about how doing a fitness photo shoot was the scariest thing he has ever done.

Tom Ziglar was this week's guest on Success Profiles Radio. We talked about how important it is to impart to children that they should follow their own career path in life and not worry about what their parents want them to do. We also talked about his dad's best advice to public speakers, as well as how his company's Monday morning devotionals set the tone for their entire week and are open to all in the community.

We also discussed the power of joint ventures and how the Ziglar Corporation has joined forces with Kevin Harrington to promote Ziglar sales training courses. In addition, we discussed the 6 step staircase to success in his dad's legendary book See You At The Top, as well as the preparation Zig went through to start his public speaking career on stage in his mid's.

You can download and subscribe to the show for free on iTunes. You can also listen to any episode at www. Cami Baker was this week's guest on Success Profiles Radio. She is the author of the book "Mingle To Millions: We discussed the four different types of people who come to networking events three of them are bad , and how you can make the most of your opportunities when you meet someone. We also discuss the mistakes people make when trying to network.

In fact, Cami has coined the phrase "Netwebbing" which perfectly illustrates how client attraction should work. We also talked about why people collect a bunch of business cards and never follow up. But we also discussed how to skillfully restart the conversation with those people, even if you got their card a long time ago. In addition, we discussed how to stand out at an event when there are many people in the same industry, as well as what to do if you find yourself starting over in a new market.

We discussed these topics and so much more on the show. Sunny Durante was this week's guest on Success Profiles Radio. He coaches high-level achievers to create more freedom and fulfillment so they can live their passion and multiply their income and impact on their terms. We discussed how he recognized that his internal fulfillment didn't match his outward success and how he changed that. We also talked about dealing with imposter syndrome and how to find joy in our journey.

In addition, we discussed the common themes that high-achievers deal with, how to overcome self-limiting beliefs, and those self-limiting beliefs are different between men and women. We also talked about how to choose clients in your business, the importance of identifying core values, and his podcast The Epic Life Experience. We discussed these topics and so much more. Y0u can download and subscribe to Success Profiles Radio on iTunes for free.

You can also hear any episode at www. Dave Espino was this week's guest on Success Profiles Radio. He is considered by many to be the nation's leading expert on eBay and on the internet.

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He had an infomercial about how to make money on eBay for many years. We also discussed how to source products to sell, developing the necessary sales skills, the value of building a customer list, and providing upsell opportunities. In addition, we discussed how he helps people convert their areas of expertise into sustainable income. We also talked about how to position yourself as a paid expert in light of so much "free" information online. We also discussed generating money through writing ebooks, as well as various ways to repackage content.

Finally, we discussed his new book "The World's Most Perfect Business", as well as the biggest mistakes people make in online businesses. Dean Lindsay was this week's guest on Success Profiles Radio. We discussed his background as an actor and musician. He appeared in the movie Twister, as well as other projects including his work with the Texas Shakespeare Festival.

In addition, we discussed how his Big Phat Goals book is different from any goal-setting book on the market. We also talked about why people don't achieve want they want in life. In addition, we discussed how important it is to become Business Attraction Magnets in sales so that people will seek us out instead of the other way around, as well as how we SHOULD network as opposed to how most people do it.

Finally, we discussed how progress is so much better than change, which is the theme of his upcoming book. Many people use these terms interchangeably, and they are not. We talked about so much more on the show, so you can download and subscribe on iTunes for free. Scott Sorrell was this week's guest on Success Profiles Radio. He is known as "Mr. Charge Higher Prices" because he teaches people how to get to the top of their customers' price ranges and stay there. We discussed why people don't charge enough for what they do, as well as some strategies for doing that.

We also talked about how to find out what a customer is willing to pay, having the confidence to ask for what we are worth, and how many choices to offer customers that result in the highest priced sales. In addition, we discussed the relationship between charging more and customers being happy. Scott also wrote an article in Success Profiles Magazine about whether or not we should charge everyone the same price, and what to do if someone can't pay what we are asking.

Finally, we talked about his program Charge Higher Prices University, as well as a giveaway he has for the audience. You can download and subscribe to Success Profiles Radio on iTunes for free anytime. Corey Poirier was this week's guest on Success Profiles Radio. We talked about how he got his start interviewing people when he ran a local newspaper, then eventually transitioned into a speaker and podcast host.

We also discussed the power of branding, creating significance, and how we can bust through excuses about not being able to do things. We also discussed the relationship between doing standup comedy and motivational speaking, as well as the use of Facebook Lives and Kickstarter to do a book launch. We also talked about how to get started speaking if it is new to you. We discussed all of these topics and so much more. Gene Hammett was this week's guest on Success Profiles Radio.

He is the author of the book "The Trap Of Success: We also talked about how he reinvented himself, playing to win vs playing not to lose, and the role of forgiveness. In addition, we discussed how speaking is the 1 way he obtains new clients, the top value he has that guides his business, and how he coaches high-level clients to achieve their best. We also discussed the power of saying NO and dealing with distractions, how to separate the doers from the talkers, and how doing martial arts has grounded him and helped him gain valuable perspective.

We talked about these topics and so much more. Lonnie Robinson was this week's guest on Success Profiles Radio. He got his start in the wireless communications industry where he opened two stores and achieved record-breaking sales. After he sold those stores, he focused on E-commerce, web development, mail list management, and much more. He is now one of the world's top internet marketers. We discussed starting and scaling online businesses, the 1 way he uses to get new customers, creating buzz around your business, how to know if a potential client is a good fit, and the mistakes people make in their online businesses.

We also discussed how to manage distractions, the power of saying NO, and his new learning and coaching program Ewealthology. You can also listen to the show at www. He is the author of the book "The Mind Body Solution: We discussed how he was overweight as a child and how he discovered fitness and lost over 60 pounds.

However, along the way, he accidentally overdosed on a weight loss supplement and ended up in a coma for several days. We talked about the numerous opportunities that writing his book has led to. We also discussed the development of his online coaching business where he helps fitness trainers and coaches across various industries scale their own businesses. In addition, we talked about the 1 way he attracts clients, and the importance of having a clear set of values to guide his business. In addition, we discussed his induction into the Personal Trainer Hall Of Fame, and how he has leveraged that in his marketing.

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We also talked about his online Supercoach podcast, and his 5-day challenge to help coaches test their business ideas. You can also listen to any past episodes at www. David Barnett was this week's guest on Success Profiles Radio. He is the author of several books, including his Amazon bestseller "How To Sell My Own Business", which topped the Entrepreneur category in the same month of its release.

He currently helps people buy, sell, and organize small and medium-size businesses. We discussed how to know whether you should hire a broker to sell a business or do it yourself, and if you hire a broker, how do you know who to hire? In addition, we talked at length about mistakes people tend to make when they try to sell their own business.

We also talked about what a buyer needs to bring to the table if they want to acquire someone else's business, as well as creative ways to finance the deal if necessary. We also discussed the differences between credit for commercial projects versus residential ones. In addition to all of this, we talked about so much more on the show. Scott Schilling was this week's guest on Success Profiles Radio. He is the author of several books, including "Talking With Giants" upon which he has built a brand.

He also talked about the difference between success and significance. We discussed the importance of tying the sales of his books to charities, the opportunities this book brought him, as well as his new upcoming book which will be released in a few weeks. In addition, we discussed the importance of building relationship capital and trust before attempting to make a sale, why people don't have enough business, and the greatest asset any salesperson can have. We also talked about how he has had several opportunities to deliver the morning devotional at the Ziglar Corporation and how that sets the tone for their entire company's day.

You can also listen www. Scott Aaron was this week's guest on Success Profiles Radio. He is an award-winning network marketer, author, and coach. Scott started his network marketing business just 4 years ago and gained a lot of traction on social media, especially LinkedIn. We talked about how he got his entrepreneurial feet wet by taking over his Dad's gym when he was only 18, and how he built a thriving personal training career.

We also talked about how he built a corporate culture that allowed the rapid growth of his membership base by referral only. We also discussed how he helps clients with his LinkedIn Accelerator program to build their following, as well as how to and not to generate leads and sales there. We discussed all of these things and so much more on the show. You can download and subscribe to Success Profiles Radio on iTunes anytime for free.

John Demartini was this week's guest on Success Profiles Radio. He is one of the world's leading experts on human behavior and founder of the Demartini Institute, which is a research and education organization with dozens of courses on multiple aspects of human development. We discussed how you can discover your genius, the importance of clarifying your values hierarchy, and how to unleash your vitality. We also discussed his signature seminar The Breakthrough Experience who helps people overcome limiting beliefs, achieve greatness, and so much more. In addition, we discussed building wealth and why so few attain it.

Also, we discussed the importance of leverage in building wealth and common traits of millionaires and billionaires. We also talked about the Demartini Method, which is a process that helps people break through personal and business obstacles, and helps them let go of negative limiting beliefs and behaviors. Finally, we discussed the importance of gratitude for achieving success. You can also hear it at www.

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Luke Sabis was this week's guest on Success Profiles Radio, which was the 6-year anniversary episode. He is an independent filmmaker who co-wrote and acted in his first feature film, "Missing Child. We discussed many aspects of filmmaking, including writing the story, casting, financing, promotion, distribution, and getting others to buy into the vision.

In addition, we discussed developing imagination and creativity, listening to your intuition as a creative force, the biggest challenges of beginning as a filmmaker, and how to determine who to work with. We talked about these topics and so much more on the show. Tana Goertz was this week's guest on Success Profiles Radio.

She is best known for being the runner-up in season 3 of The Apprentice with Donald Trump. We discussed a number of topics relating to the show including the audition process, why she wanted to be on the show, lessons from the boardroom, and what impressed her most about working with Trump.

In addition, we talked about how she leveraged the opportunity to build her own business, the importance of staying connected to people once you have met them, how she decides who she wants to work with, and why people give up too soon. We also discussed her two books that she has written, as well as the professional opportunities that happened as a result.

In addition, we talked about the importance of family and faith in her journey, and what has surprised her the most about being an entrepreneur. Erik Swanson was this week's guest on Success Profiles Radio. He is a multi-time best selling author, and he developed the very popular Habitude Warrior conference held throughout the US. We discussed how he got started in the personal development industry working for Brian Tracy's organization and being mentored by him.

We discussed creating a memorable brand, how Erik networks differently than other people, prosperity vs scarcity mindset, becoming unstoppable, and his Habitude Warrior creed which is a set of affirmations he repeats every day. In addition, we discussed creative ways to build your tribe and capture business, how using Facebook Live increases awareness of his brand, the use of joint ventures, and how he created his Habitude Warrior events.

Finally, we discussed how he filters who he chooses to work with. We talked about so many more topics on the show. Manny Patrick was this week's guest on Success Profiles Radio. He is the author of the book "Loss Vegas: The Art Of Finding Joy In Sin City", which tells us how he almost died twice before age 5, dreamed of a career in baseball before drugs and alcohol ruined the opportunity, and how he overcame his addictions and became an author, speaker, and podcast host. We discussed the relationship between forgiveness and success, the importance of WHY, worthiness, serving others first, and approval addiction.

We also talked about the opportunities that having a book has provided for him. Winn rated it it was amazing Jul 05, Ceilidh Bishop rated it liked it Sep 19, Melvin rated it it was amazing Dec 13, Rebecca Lynn Hicks marked it as to-read Mar 23, Julie marked it as to-read May 01, Andre' F marked it as to-read Sep 01, Becky marked it as to-read Nov 07, Lynne Mccurdy marked it as to-read Feb 08, Molly added it Dec 17, Amy marked it as to-read Jul 20, Evelyn is currently reading it Sep 16, There are no discussion topics on this book yet.

Thal was the other thing: Everyone else had made a fortune but the band.

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Let's tailc about In the Garden, the first album from Eurythmics. We worticd with Iproducer Conny Plank. He was in Cologne in Cemiany, and he was obsessed with elec- tronic iequipment. We weren't there yet with that record. We thought we'd cracked it, but we didn't. In the Garden was our little experimental moment. By then you were on RCA, and the label want- ed to drop you after this album, right?

Oh, I'm sure they would have wanted to. With a name like Eurythmics, I mean, any label worth their grain of salt would. They didn't know what to do with us, because we came back and said — we were very clear — "This is what we're called. This is what we want to do. Record companies always look for the formula that worie, and artists are kMk- ing forward. They're weird bedfellows quite often.

We'd had a bit of a fight and I was, like, sulking in the comer somewhere, terri- bly angst-ridden and all that. And Dave came out with that rhythm, and I came in with the'du du du du du du" [Hums main riff]. And it's very edifying when I think about this: Before a song comes, you think it's Itetrible , everything's oap: Have you heard Marilyn Manson's version? I wasn't that curious, really.

I think people like Marilyn Manson have to exist. How do you out-Marilyn Marilyn? Where do you end up? Because at the end you're a parody, unfortu- nately. The sting docs leave your tail after a while. This is where your video success started. Yeah, video was a whole new phenomenon. I didn't know about video. I thought,'This is a way for me to be the many mes that I think I am.

One seems to be that I'm very, very shy and fairly reclusive — and I do admit to that — and the other side is that I'm an exhibition- ist if there's a platfonn to do it, which has been music and performance — because I'm not an exhibitionist if it were just, "Come to look at me. Afterwards, maybe, but when it's all done and dust- ed, you're just so grateful that you were able to write one, to be honest. It's a very odd thing to want to do. It's coming from nowhere: You can't see it, you can't smell it, you can't touch it. You're looking at a Wank 24 www, billboird.

Also, you're trying to explain yourself, see yourself, and redefine whatever it Is that you take on. Music has always been about making a con- nection and trying to find a way to feel less alone. I've felt that I was on the outside most of my I'rfe. And then when I dis- covered, boom, "Oh, yeah, artist," it was lilie,"Oh, I found myself here. They don't real- ly belong to anywhere, but they're passing through and I can join with the other aliens. After years of struggling, Sweet Dreams real- ly took you to another level. I'll say, but there'd been a buildup. Hrree albums with ItheTourists].

Another album [as Eurythmicsj. So four albums, this is the fifth. It doesn't just happen overnight. And if it does happen overnight, big prolilem. I don't think it's a gift to be shot up to Mars Isuddcnly. I don't think it does a human being a great deal of good. Were you prepared for success when it came? Look, it's like this: It was like a big, big, big door we'd been hammering on, and it finally opened. My reaction when those doors opened, I suppose, was ter- rifying, because you are there. It's a hell of a thing to cope with. It seems like the fame was a byproduct of cre- ating the music and that If you could have avoid- ed it, you woukl have been happier.

You don't need that, but some people do. I'm not saying I'm right, but it has to be seen for what it is. You know, a whole bunch of inflated egos get away with some pretty horrific stuff. Misogyny is endorsed, violence, disgusting behavior toward our fellow man In the midst of the corporate culture and you smash your guitar, I'm sorry, you've been taken: Years ago on PBS.

Iconic figures that can be on cheap posters on peo- ple's walls. And I don't buy into that. I have to say I have an image in my mind, and it's a very strong one. I was at something like a VHl awards ceremony, and Nirvana came on and they were playing. This was an industry thing. And at the end of the song, the drum- mer got off the riser and trashed the drums, and the guitarist trashed the guitar, and when 1 looked at it, I That's a fairly cynical look at it. No, it's the pragmatic side of me.

It's not even cyn- ical: I'm not even going there. It's just what I see. At this point, your career becomes focused on creating this Image of you that is ever-chang- ing. There was also the dldiotomy of exposing yourself through your lyrics, while remaining somewhat a mystery. For example, on the cover of the Eurythmics' third album — Touch, released in — you're vrearing a mask. You also look androgynous and are flexing your muscles.

You're fooling around with our traditional images of beauty. Let me go into the realm of being a woman artist in a man's world, i thought. I'm a great deal older than I was then, and I've been through a great deal more and a lot more sort of inner ques- tioning. But there is the short haircut, the muscle stance, the mask. Tliat part has always interested me.

You bare your soul when you write songs: You are very vulnerable, so you have to come back stronger. I'm not the normal conventional, cute girl singer. I'm not convcnfionaily beautiful. Maybe it's just a picture of me, of where I was at the time. For me it says a lot — it's kind of obvious, really, and it did kind of make an impression. Most writers thrhre on being able to observe anonymously. Was It harder for you to write die less you were able to be the fly on the wall? I felt the partnership was a strong onc.

What I had to offer had a limit, and then he would come in and put in his bit and we'd come up with something strong. I like working in partnership with people. It is hard working on one's own. We were in our 30s or approaching them. Our relationship creatively, it wasn't tempestuous — not at all — but when you get two strong-minded types together, you're going to have strong ideas and maybe the odd clash here and there, and there was a lot of tension.

It was more about ten- sion. I think any manned couple, unless they're very unusual, has tension. And when you're in a group together, everyone knows it's 50 times worse than being in a rclationshipThcrc's just pressure, pressure, pressure all the time. I was very angst-ridden that Dave always wanted to do a million things at once. There are songs on that album — throughout your career, actually — Uiat are autobiographical. Like the jealousy you felt In 'Who's That Girl? Oh, 1 censor myself a lot. Sometimes people will say, "Who's that song about?

But also, when you're dealing with writing songs, you're dealing with rhyme and phrasing. Be Yourself Tonight, released In We were really on a roll with live per- formances then. We knew this music was going to be performed around the world. You are a fascinatingly compelling person onstage.

It's impossible to take one's eyes off you. Yet, you don't like the experience. What happens between the time you leave the dressing room and get onstage? It absolutely feels like I'm going to die before I go onstage. Every single time, every single time. And I'm trying to do whatever it takes to over- come it, to stay with it, to stay on it.

Obviously you have to have a ritual, and the ritual starts from the minute you get up. Sit down, say hi to everytxKly. Check it out, look at the stage, look at the venue. Go in the dressing room, read a book, do some yoga, do whatever you have to do to be physically calm, fit, tuned in. Watch the lime go on. You can hear this silence. I'm terrified through the entire con- cert. You've got to get through those next two hours and be super-special for the audience.

It's like a race: It's not until you get right through to the very, very final encore that you can relax. I love to sing in the studio, because you get that sound that's a lot better than the ones you could normally make, because they're just gloriously enhanced. I don't rate myself as a singer. I think that when I hear wonderful singers like Mary I. Blige or Alicia Keys, there's great singers on every street corner and they really are great singers, and they can wail and they can go and they can do.

I have my own sort of thing that I made. If people like me. You know what I'm saying. I'm not being modest. You've got two of your heroes on this album. To be in Los Angeles and have the idea that Stevie Wonder would be on your record, you must be off your head: Very late at night, about U o'clock, he came in. People like that are just on another level, lust to be in his presence. Everybody I know — I'm not being facetious — they go bananas over him. And he just radiates this inaedible wamith. Not only with his extraordinary musicianship, but the fact that he's a human being.

I'll tell you the honest truth about that. In my mind, that song was written for TinaTumcr. Aretha didn't know who we were: I was quite intimidated, because how can you sing with Aretha? Did you expect it to turn into the female man- ifesto that it did? I still feel that women are the unsung heroines: It is by women. It's funny, because I woke up that morning and I had the whole song in my head, and that doesn't hap- pen very often.

It used to be like thai and now it's like this, and what's happening is we have to do it for ou5elves, nobody else is going to do it for US. It's not about masturbation, bull it could be. Did anyone think it was? I thought everybody thought it was: Let's talk about "Mission- ary Man,' from your album, Revenge. That might well be. It might be true. The trouble is I have a terrible memory for these things. I have met him on a couple of occasions and was in Dave's house, and we were sitting in the kitchen.

So it was plausible that it did happen. See, if the thing is about famous people and meeting other famous people, Dave is your man. You've come to the wrong person. One time, Bruce Springsteen apparently came backstage and I was so enamored and so kind of nervous and shy about meeting him, I wouldn't come out of my dressing room. And I regret it to this very day. It could be mis- interpreted as rudeness, but I was just terribly shy I would meet people now, but I was very shy and very, very intimidated. I'm going to switch to "Thorn In My Side," which musically has a very fun.

You even have a girl backup singer on It. I did most of my backups myself. I just enjoy it. It's not because I don't want to sing with other people. I remember making the video for it, and I remem- ber having the Hell's Angels come in to be on it and being honored to have them come in.

That was during your leather period. And to be honest, that was a fashion problem: It's over a hundred-and- something degrees. You've got the lights, you've got the leather, you've got the heat. I just remember hav- ing a gallon of Catorade by the side of the stage and just pouring water over the top of my head, because it was all you could do. Next up is Savage, which Is your darkest album, and you say it's your favorite. Because I like the dark stuff. It's very, very bnjised. All cynic to the bone.

Well, I lived it. When you come out with a line like that, whether it's a good line or not, there was no real genuine reality that I could face, somewhere where! I could lay my head down where it was safe and it was comfortable. She has said that you're more tearless in video than you are in real lik. There's a persona that comes from me and is written from me. It's expressing yourself, and it's brilliant. It's like people go to Rio de Janeiro or Venice and they get dressed up and at that day or that moment, they are thej king of salsa or whatever it is.

And we should all have an opportu- nity to free ourselves in that way When you're a child, you get to play-act and you get to be other things — a lion or an Indian or whatever it was — and we don't do that as adults. We Too An One, which came out hi Me and Dave never ended. Me and Dave never said we'd split, and we never did split. We are very good Wends, and that's a testament to something. And it's an ironic title.

We Too Are One. We were a couple, we did split up, and then we fonned a duo, so it was very odd. Do you look at that album fondly or as a trou- bled project? I don't look at it at all. I don't look at any of them, to be honest. How long after We Too Are One did you think.

I guess it wasn't until Diva was finally mixed. Until theni, it was a question marit. I thought I had it in me, and I thought It was absolutely essential that I stick my neck out and try to do it. Otherwise I wouWn't know who I was as a recording artist and a writer on my own without Dave. Because I'd always thought of Dave as my mentor, as my partner, Dave as my this or that. You nor- mally didn't have celebrities in your videos. Somebody said,"John Malkovich is in town — let's call him up. I said, "That can't bel'But he showed up.

I was too scared to speak to him. I kind of avoided him slightly. I just didn't know what to say; "How's the play going? He had to carry me down the stairs in the video. It was, like, so embarrassing to cany me. He had to carry me — how awful. You waited three years to release a new album and then came back with Medusa, an album of covers, in You caught considerable criti- cism for that. Well, yes, I had to, of course, and they were ab- solutely right. I couldn't jwritcj, and I didn't want to Wliy didn't you tour behind either of the solo albums? That was all because of my babies.

But I did come out; I did brave the Atlantic. We did a few appear- ances. At one point, I'd been away from my daugh- ter for about a week, and it was disastrous. I felt like part of my body had been cut off and was on the other side of the wortd — I couldn't bear it. I think I was even still breast-feeding. She was nor- mally the one who had the panic attacks on the planes. I drank vodka, cried, had my head in her lap all the way to Los Angeles, and after that I just had a significant fear of flying because I wasn't with my kids.

I just never want to be away from my kids like that. It's not healthy In the late '90s, you and Dave reunited to play a retirement party for John Preston, an RCA executive you'd worked with. How did that come about? We had a phone call from his wife, whom we'd known for a long time, asking if we could come and play They had red velvet curtains, we came out, and it was a very nice moment.

It was like the fairy god- mother came and waved the magic wand and fumed the pumpkin into the caniage. There are a few times in life when it really is Disney. Did It feel like you hadn't been apart? It was like anything that happened had to happen. We either had to go to therapy for 10 years and sort it out: Why are you like this? And then halfway through. Dave asked , "Are we making an album? I said to Dave, "II we're going to do this, let's at least open people's minds to the possibility of some things.

By and large, democrat- ic countries have that privilege, whereas non-dem- oaatic countries do not have that and individuals will be tortured and will suffer for having said what- ever. And when I understood that and when the penny finally dropped with me. It's part of the responsibility of fame. And having said that, you also have a responsibility to the cause that you're trying to further.

For example, dear Sinead O'Connor had all the best intentions in the worid when she tore up the Pope's picture on Saturday Night ti've , and for her, it was a powerful statement — something that was very liberating for her. Unfortu- nately, it backfired on her I think she's an immense- ly powerful individual. It's been such a long time. Did you think that maybe you wouldn't make another album? I became very disillusioned. I loved doing Peace. I loved doing il But Peace, I stumbled into that. But I'm so removed from popular youth culture.

But you can't turn off the muse, can you? Sometimes the muse abandons you and it's what you call the fallow period, and it couU be a long time. Clearly the muse returned. On first listen, what I grasped from this new album was a sense of peaceful acceptance In the lyrics, whereas there was a lot of anger in much of Eurythmics' material. Yeah , there was a lot of anger. I 've devekiped a new skill.

I didn't know I had it. I've been doing it the last few months. I just have to share il with all of you [Laughsi. I don't know whether there's aggres- siveness in me. I love to explore that dynamism. And it doesn't hurt anybody Maybe you've kick-boxed the anger out of you. Well, for the time being iaujtel. Yeah, it's an ongo- ing process. All of us have doubts. I'm a very doubting person. You don't write many songs that are narratives.

I wish I could. Like Sting is this con- summate songwriter. I can make commentary on every subject if you ask me, but I don't try to do that com- mentary about the worid in my songs. I write more about my inner worid I know it's all me, me, me, me. In some ways, it seems you are so self-obsessed, but actually, it is the only head I have. Il is the only brain I have, so what else can I do with it? As long as I'm gener- ous and loving and giving with other people, does it matter? As long as they get something from it. Do you know what I'm saying?

Diva started a long and fruitful working relationship with producer Stephen Upson. He came around to hear some of my demos , and he said: I'll see you around. When he left I was shattered. And then he rang me up and said, 'When arc we going to worit togeth- er? I needed to prove It.

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I'd had the one baby and then I had another baby and I just thought,"Well, I'm going to do this. I think I've done enough records now, and il I did a decent cover version, it's all right. It's par for the course, and I come prepared for that. I'm the most severe critic and so is Steve, so let's have a bit of understanding: You don't do it for people to hate you.

You do it for yourself. Was tiiere rtiyme or reason to the songs you picked? For example, you'd been a fan of "Whiter Shade of Pale" since your teens. Every time I hear that song — I heard it two days ago — I love it. So many of the songs on this album are amazing. At least I have good taste! They're all good songs, man.

Steve did come with some suggestions: Kind of genius touch. Il was a brilliant, brilliant song. There's nothing like that nowadays. There is — and always will be — the notion that this is Wayne Newton's town. Memorials to larger-than-life enlei'tainers of the past stand tall and proud: There's the Elvis-A- Rama imiseiini. Reminders of the days when the Rat I'xk l uled the neon nightlife remain in the form of production shows and cclebiity impersonators.

Newer and bigger hotel-casinos continue to spiing tip at a fm ioiis pace, drawing unprecedented numbers of tourists that come to participate in the mythology that surrounds diis desen town. But beyond the neon of the Vegas Strip ties the sprawling land- scape of stucco houses and two- story apaitinem builditigs, stretch- ing farther and farther into the desert as the Vegas Valley's popii- laticin continues to swell at a rate ol approximately 6, new resi- dents a inotith.

This is the other I. T,seal arena or catching Icxal nKkens do their thing in a. It wasn't always this way. Just a decade ago, neither Bruce nor the. Stones — and especially not the younger artists of the MTV generation — would grace Vegas stages. Thankfully, things did change, and the city transformed itself into a major concert market atli. When ihe Haiti Rock Hotel opened its doors in I Don Marraiidino, president and CX 0 of the Hard Rock, reasons that before the inauguralion of his hotel, ounger and edgier artists simply weren't sought.

Fif teen years ago, w hen die pop- ulation w as half of what it is now, the l K: I he intricate rela- tiiinsliip among the bands, the venues and the audiences is seen by some as just plain w eak. Ryan Kinder, owner of Big Lizard RetTords, a local lafx'l ftKusiiig on punk and hard alternative music, faults the transient nature of the city.

There's a good selection of local music, as well as vintage clothing and plenty of 'zines for sale. Maryland Parkway Heralded by the college crowd. Big B's has an extensive selection of indie rock and carries new and used CDs and records. Liquid E. Odyssey Records Las Vegas Blvd. This mainstream superstore has an impressive selection of local music. Wax Trax Records Inc. With more than 1 million records in stock. Wax Trax specializes in '50s and '60s music on vinyl, CD and cassette. KUNV plays all jazz throughout the week and adopts a mixed format on the weekends.

KKLZ is strictly classic rock, except on Sunday nights when it features more obscure garage rock from the '60s. KXPT also adheres to the classic-rock format. Top 40 KLUC Its ros- ter includes local, national and international acts. CinSity On Sity specializes In rap and hip- hop releases.

Digital Insight The largest commercial studio in Nevada record- ed seven platinum albums last year. Pro-Camp Studioz This is a great place to record, mix, master or just do video editing. Includes in-house staff of studio musicians and background vocal- ist to cover all styles of music. Rock and Roll Ranch The Ranch covers everything from singer-songwriters and commer- cials to band demos, voice-overs and full-blovim albums. Up Front Computer-based editing and mas- tering, as well as CD duplication, are available fiere.